Ribenia
Ribena
is
an English
origin
brand of blackcurrant-based
uncarbonated and carbonated soft
drink and
fruit drink concentrate that until 2013 was produced by
GlaxoSmithKline.
It was founded in 1938 in the Uk. It is currently manufactured by
Suntory.
The
brand originally had a strong reputation as a healthy product for
children, stemming from its distribution to children as a vitamin
C supplement
during World War II by the British government.In 2013 annual
worldwide sales were around £500M (approximately US$747.25M). That
year, GSK sold Ribena and another consumer line, Lucozade,
to the Japanese multinational Suntory
for
£1.35 billion.
During
the Second
World War,
other fruits rich in vitamin C, like oranges,
became almost impossible to obtain in the United Kingdom, due to the
U
boat campaign.
Blackcurrant cultivation was encouraged by the Government, and the
yield of the nation's crop increased significantly. From 1942, almost
the entire British blackcurrant crop was made into blackcurrant syrup
(or cordial), almost all of it manufactured by Carters, and
distributed to the nation's children for free without the Ribena
brand name, giving rise to the lasting popularity of blackcurrant
flavourings in Britain.
Ribena
has sponsored a few theme park attractions. These include Berry
Bouncers at Chessington
World of Adventures,
Rumba Rapids at Thorpe
Park and
Berry Bish Bash at Alton
Towers.
The contract ended in 2007 and all Ribena logos were removed from the
attractions.
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