Drench
Drench is
a brand of bottled spring
water owned
by Britvic.
Drench is one of a range of water brands from Britvic, which
includes Pennine
Spring and Fruit
Shoot H20.
The
spring water in Drench is filtered through sandstone for
up to 50 years and then bottled at source from a spring within
the Yorkshire hills.
However, packaging for the "Juicy Drench" range of juice
drinks, launched in February 2009, states the water for this product
comes from a spring in Norfolk.
The
bottles come in 440ml, 500ml, 750ml, 1.5 litres and 2 litre sizes.
They are stocked in all major Supermarkets such as
Tesco,Asda,Morrisons,The
Co-operative Food and
Waitrose who
all stock their stores with it.
Drench launched a television advertisement campaign with the puppet
character Brains from Thunderbirds dancing to "Rhythm Is a
Dancer" by Snap!. The advert depicts Brains dancing, he then
takes a sip of Drench and dances better than before. The slogan
"Brains perform best when they're hydrated" appears on
screen followed by a picture of a Drench water bottle and "Your
Brain's 75% water".The advert was created using
computer-generated imagery, and wires to control the puppet. Although
the wires are mostly edited out of the images, they are visible at
some points.Drench have more recently launched a second advertisement
featuring Brains following on from the first. It features the last
few seconds of the original advertisement and then Brains proceeds to
fall over his prop, a broom. The slogan "Dehydrated Brains don't
perform well" appears on screen and is followed by a picture of
a Drench water bottle and "Your Brain's 75%
water...staydrenched.co.uk"
As
part of their experiential marketing campaign Drench created "The
Drench Top Up Zone" for 3 months at Bluewater
shopping
mall in late 2009. The idea behind the campaign was to create a place
for shoppers to rest and top up their hydration with samples of
Drench, creating brand awareness for the drink. Results showed that
71% of consumers spent up to 20 minutes in "The Zone" and
brand awareness increased by 45%.
Drench Facebook Page – 64,403 Likes.
-They post new ads
-People can post advice or reviews of the product.
-Last posted on the 10th May with newest bottle design.
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