Oasis Research Page.
Oasis is a non-carbonated
bottled soft drink in
the UK it is manufactured by the Coca-Cola Enterprises in conjunction with Coca-Cola
Company subsidiary Atlantic Industries and in the Republic of Ireland it is
distributed by Coca-Cola HBC Ireland. The drink is described as a "fruit
juice drink - with sugar and sweeteners".
Advertising campaigns for Oasis target
adults and promote the drink as an alternative to water. The drink was promoted
in a TV more recently,
Oasis' advertising campaign "Run Cactus Kid Run" features a
human-cactus hybrid known as Cactus Boy, as he goes on the run with his lover,
a young girl from Kansas, Cactus
Girl, who is pregnant with his strange cactus baby. These advertisements are
loosely based on the film Badlands,
using
the same music
Another campaign depicted Rubberduckzilla,
a giant rubber duck who invades a Japanese city, destroying anything with water
in its sight. A new campaign in 2011 featured a bottle of Oasis and a Scotch
egg. In 2012, Oasis launched its new slogan, "Be Fruit". In April 2014, it
was announced on many news reporter websites that Coca Cola UK will be entering
the 'on the go' squash market with their new Oasis Mighty Drops. These became
available in mid-may with the flavours Mixed Berry, Mango and Raspberry
Lemonade.
- Oasis started their twitter in March 2012 and they have over 1000 followers.
- They post pictures of new campaigns and annual events
- It is very active and they post every few days to a week
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