Feel good Research

Feel good Research

Feel good drinks are a drink company. It was first launched in 2001 and it is based in east London. The company was created by executives from Coca Cola but has recently been purchased by Nichols plc. The drink contains natural ingredients with no added sugar. The companies ethos is Feeling good and they want to spread goodness and happiness with their drinks. They sold their first drink in 2002, in Superdrug (a health and beauty retailer in the UK). They created the first sparkling drink in 2003. They do a variety of drinks like Still and sparking juice drinks and non-alcoholic cocktails. As well as a kid’s range. Despite being unknown to many, the company has over 20,000 outlets across different countries. Although the company has been going for over 10 years they only got Facebook activity since 2014.

In a previous campaign, called Dump the Lumps, they used it to promote the lack of sugar in the drinks. For the campaign they posted a few videos on YouTube where they had random people taste their drinks, one being J20. When asked which they enjoyed more, 96% said feel good and went on to say they would chose it next time.

In their first TV campaign they donated 50p to cancer research for every view.