I collected a lots of images for my research. I looked at other Feel Good Drink ads as well as different companies ads. I collected lots of ads I liked and I thought would be useful in my ideas generation. I also had to find other drink companies ads to see what the competitors in the industry were producing. I also made a mood board of fruits as I needed references to help with my ideas. I looked at what other people had done in pervious YCN briefs and competitions as well.
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