Innocent
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Innocent
Drinks is
a company that makes smoothies
and
juice
sold
in supermarkets, coffee shops and various other outlets. It was
founded in 1998 by Richard Reed, Adam Balon and Jon wright. The
companies headquarters is in London, UK. The
company sells more than two million smoothies per week.Innocent is
over 90% owned byThe
Coca-Cola Company.
In
1999, after spending six months working on smoothie recipes and £500
on fruit, the trio sold their drinks from a stall at a music festival
in London. People were asked to put their empty bottles in a "yes"
or "no" bin depending on whether they thought the three
should quit their jobs to make smoothies. At the end of the festival
the "yes" bin was full, with only three cups in the "no"
bin, so they went to their work the next day and resigned. After
quitting their jobs, the three struggled to find investment, but
eventually had a lucky break when Maurice Pinto, a wealthy American
businessman, decided to invest £250,000.
In
total, it took fifteen months from the initial idea to taking the
product to market.
In
2007 McDonald's
began
a five-year trial of using Innocent smoothies as part of their Happy
Meals. Feedback from customers led McDonald's to drop the product in
2012.However, in 2015, the Chiquita Smoothie was replaced by two
varieties of Innocent smoothies in The
Netherlands.
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