Trip Research – Museum of Brands

Trip Research – Museum of Brands

On the 14^th March I decided to go to the Museum of Brands in London. I found it very informative and it showed me how much advertising and packeting has changed over the years. It was very interesting to see what todays brand used to look like.It was a very small show but I really enjoyed it. I went to the show to get inspiration for my project and it helped me do so. It cost around £7 which is quite a lot for such a small show. I couldn't take any pictures but I picked up a leaflet about the museum.

Victorian Ads

1960's Toys

Ribenia Reseach Page

Ribenia

Ribena is an English origin brand of blackcurrant-based uncarbonated and carbonated soft drink and fruit drink concentrate that until 2013 was produced by GlaxoSmithKline. It was founded in 1938 in the Uk. It is currently manufactured by Suntory.

The brand originally had a strong reputation as a healthy product for children, stemming from its distribution to children as a vitamin C supplement during World War II by the British government.In 2013 annual worldwide sales were around £500M (approximately US$747.25M). That year, GSK sold Ribena and another consumer line, Lucozade, to the Japanese multinational Suntory for £1.35 billion.

During the Second World War, other fruits rich in vitamin C, like oranges, became almost impossible to obtain in the United Kingdom, due to the U boat campaign. Blackcurrant cultivation was encouraged by the Government, and the yield of the nation's crop increased significantly. From 1942, almost the entire British blackcurrant crop was made into blackcurrant syrup (or cordial), almost all of it manufactured by Carters, and distributed to the nation's children for free without the Ribena brand name, giving rise to the lasting popularity of blackcurrant flavourings in Britain.

Ribena has sponsored a few theme park attractions. These include Berry Bouncers at Chessington World of Adventures, Rumba Rapids at Thorpe Park and Berry Bish Bash at Alton Towers. The contract ended in 2007 and all Ribena logos were removed from the attractions.

https://en.wikipedia.org/wiki/Ribena

https://www.ribena.co.uk/

https://www.youtube.com/user/RibenaUK

https://www.facebook.com/RibenaUK

https://twitter.com/ribenauk

Innocent Reseach Page

Innocent Reseach page

Innocent Drinks is a company that makes smoothies and juice sold in supermarkets, coffee shops and various other outlets. It was founded in 1998 by Richard Reed, Adam Balon and Jon wright. The companies headquarters is in London, UK. The company sells more than two million smoothies per week.Innocent is over 90% owned byThe Coca-Cola Company.

In 1999, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People were asked to put their empty bottles in a "yes" or "no" bin depending on whether they thought the three should quit their jobs to make smoothies. At the end of the festival the "yes" bin was full, with only three cups in the "no" bin, so they went to their work the next day and resigned. After quitting their jobs, the three struggled to find investment, but eventually had a lucky break when Maurice Pinto, a wealthy American businessman, decided to invest £250,000. In total, it took fifteen months from the initial idea to taking the product to market.

In 2007 McDonald's began a five-year trial of using Innocent smoothies as part of their Happy Meals. Feedback from customers led McDonald's to drop the product in 2012.However, in 2015, the Chiquita Smoothie was replaced by two varieties of Innocent smoothies in The Netherlands.

https://en.wikipedia.org/wiki/Innocent_Drinks

https://www.youtube.com/channel/UCW73n02rntE3K8hE066YF6A

http://www.innocentdrinks.co.uk/

Social Media

- post about current events

- post about current campaigns

- get people involved by asking questions

https://twitter.com/innocent?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

https://www.facebook.com/innocent.drinks/

http://www.innocentdrinks.co.uk/us/being-sustainable/legacy

Drench Reseach page

Drench

Drench is a brand of bottled spring water owned by Britvic. Drench is one of a range of water brands from Britvic, which includes Pennine Spring and Fruit Shoot H20.

The spring water in Drench is filtered through sandstone for up to 50 years and then bottled at source from a spring within the Yorkshire hills. However, packaging for the "Juicy Drench" range of juice drinks, launched in February 2009, states the water for this product comes from a spring in Norfolk.

The bottles come in 440ml, 500ml, 750ml, 1.5 litres and 2 litre sizes. They are stocked in all major Supermarkets such as Tesco,Asda,Morrisons,The Co-operative Food and Waitrose who all stock their stores with it.

Drench launched a television advertisement campaign with the puppet character Brains from Thunderbirds dancing to "Rhythm Is a Dancer" by Snap!. The advert depicts Brains dancing, he then takes a sip of Drench and dances better than before. The slogan "Brains perform best when they're hydrated" appears on screen followed by a picture of a Drench water bottle and "Your Brain's 75% water".The advert was created using computer-generated imagery, and wires to control the puppet. Although the wires are mostly edited out of the images, they are visible at some points.Drench have more recently launched a second advertisement featuring Brains following on from the first. It features the last few seconds of the original advertisement and then Brains proceeds to fall over his prop, a broom. The slogan "Dehydrated Brains don't perform well" appears on screen and is followed by a picture of a Drench water bottle and "Your Brain's 75% water...staydrenched.co.uk"

As part of their experiential marketing campaign Drench created "The Drench Top Up Zone" for 3 months at Bluewater shopping mall in late 2009. The idea behind the campaign was to create a place for shoppers to rest and top up their hydration with samples of Drench, creating brand awareness for the drink. Results showed that 71% of consumers spent up to 20 minutes in "The Zone" and brand awareness increased by 45%.

https://en.wikipedia.org/wiki/Drench

Drench Facebook Page – 64,403 Likes.

-They post new ads

-People can post advice or reviews of the product.

-Last posted on the 10th May with newest bottle design.

Oasis Research Page

Oasis Research Page.

Oasis is a non-carbonated bottled soft drink in the UK it is manufactured by the Coca-Cola Enterprises in conjunction with Coca-Cola Company subsidiary Atlantic Industries and in the Republic of Ireland it is distributed by Coca-Cola HBC Ireland. The drink is described as a "fruit juice drink - with sugar and sweeteners".

Advertising campaigns for Oasis target adults and promote the drink as an alternative to water. The drink was promoted in a TV more recently, Oasis' advertising campaign "Run Cactus Kid Run" features a human-cactus hybrid known as Cactus Boy, as he goes on the run with his lover, a young girl from Kansas, Cactus Girl, who is pregnant with his strange cactus baby. These advertisements are loosely based on the film Badlands, using the same music

Another campaign depicted Rubberduckzilla, a giant rubber duck who invades a Japanese city, destroying anything with water in its sight. A new campaign in 2011 featured a bottle of Oasis and a Scotch egg. In 2012, Oasis launched its new slogan, "Be Fruit". In April 2014, it was announced on many news reporter websites that Coca Cola UK will be entering the 'on the go' squash market with their new Oasis Mighty Drops. These became available in mid-may with the flavours Mixed Berry, Mango and Raspberry Lemonade.

https://en.wikipedia.org/wiki/Oasis_(drink) 

Twitter page

• Oasis started their twitter in March 2012 and they have over 1000 followers.
• They post pictures of new campaigns and annual events
• It is very active and they post every few days to a week

Company Stats

http://www.statista.com/statistics/228143/oasis-consumption-usa/

Feel good Research

Feel good Research

Feel good drinks are a drink company. It was first launched in 2001 and it is based in east London. The company was created by executives from Coca Cola but has recently been purchased by Nichols plc. The drink contains natural ingredients with no added sugar. The companies ethos is Feeling good and they want to spread goodness and happiness with their drinks. They sold their first drink in 2002, in Superdrug (a health and beauty retailer in the UK). They created the first sparkling drink in 2003. They do a variety of drinks like Still and sparking juice drinks and non-alcoholic cocktails. As well as a kid’s range. Despite being unknown to many, the company has over 20,000 outlets across different countries. Although the company has been going for over 10 years they only got Facebook activity since 2014.

In a previous campaign, called Dump the Lumps, they used it to promote the lack of sugar in the drinks. For the campaign they posted a few videos on YouTube where they had random people taste their drinks, one being J20. When asked which they enjoyed more, 96% said feel good and went on to say they would chose it next time.

In their first TV campaign they donated 50p to cancer research for every view.